Kuyawear is a clothing brand inspired by Filipino-American culture and lifestyle. The brand was founded to empower individuals to embody the feeling and role of a Kuya through clothing and accessories. A Kuya is a big brother or respected elder in the Filipino Tagalog language. He is a leader, protector, and pioneer in all aspects of life.
In a world where traditions are slowly fading away and with cultural uncertainty on the rise, we are determined to honor the generations before us whilst representing a new diverse generation of tastemakers.
Our purpose is to create a sense of belonging through fashion no matter where you’re from and upholding the Filipino cultural values of family, optimism, faith, and generosity.